PLUS is an architecture firm specializing in high-rise, mixed-use, multifamily, and complex urban developments, with a strong focus on serving as Architect of Record (AOR) and providing executive-level architectural services for developers and nationally & internationally recognized design architects.
We bring deep expertise in Miami-Dade and South Florida zoning, building codes, life safety, floodplain, coastal resiliency, and high-rise regulations. This local knowledge allows projects to advance from concept through entitlements, permitting, and construction with clarity, speed, and confidence. Our role extends beyond documentation; we act as a strategic partner, translating ambitious design intent into fully coordinated, code-compliant, and buildable architecture while protecting schedule, budget, and risk.
PLUS focuses on what matters most in complex urban and coastal environments: entitlement clarity, permit reliability, constructability, and risk reduction. We proactively manage agency reviews, jurisdictional approvals, and consultant coordination to minimize delays, reduce RFIs and change orders, and support accurate pricing and delivery.
We have extensive experience coordinating with:
* Development and ownership teams
* Out-of-state and international design architects
* General contractors and construction managers
* Structural, MEP, façade, and life-safety consultants
* Local authorities having jurisdiction (AHJs)
* Out-of-state and international design architects
* General contractors and construction managers
* Structural, MEP, façade, and life-safety consultants
* Local authorities having jurisdiction (AHJs)
Our AOR approach is collaborative, disciplined, and proactive. We anticipate regulatory challenges, maintain continuity between design vision and technical execution, and ensure alignment between design ambition and construction realities, allowing our partners to focus on design excellence while we safeguard feasibility and compliance. With principals from Florida and New York and decades of experience delivering dense urban and coastal projects, PLUS is uniquely positioned to support tall buildings and complex developments in South Florida’s evolving skyline. PLUS delivers certainty in a high-risk environment and clarity where design, regulation, and development intersect.
"PLUS IS MORE"
STEVEN MORALES
UCL, Bartlett - M.Arch / Columbia University - MS.Arch / SCI-ARC - B.Arch
AA26002530 / AR99540
AA26002530 / AR99540
Steven Morales is a licensed architect with more than 20 years of professional experience across a broad range of project types, including educational facilities, mixed-use developments, commercial and religious buildings, airports, custom interior build-outs, custom single-family residences, restaurants, social housing, and campus and city master plans. His work spans major international cities, including Miami, New York, Los Angeles, Bogotá, and London.
A significant portion of Steven’s career has focused on educational architecture, beginning at PKSB and continuing through independent educational projects in Colombia. He later held senior leadership roles at Zyscovich Architects, where he contributed to major institutional projects, including the Hillel Jewish Community School and the Miami-Dade College Hialeah Campus buildings and master plans. In recent years, Steven has served as a Project Manager on Architect of Record teams, collaborating with Zaha Hadid Architects and Foster + Partners on multiple large-scale mixed-use tower projects.
At PLUS, Steven serves as Principal, leading business development while overseeing design direction, coordination, and project execution across projects in the United States and Colombia. In parallel with professional practice, he has maintained a strong academic presence as a visiting professor and design critic at SCI-Arc, Columbia University, Universidad de los Andes, Pontificia Universidad Javeriana, Broward College, and Florida Atlantic University. His teaching experience includes thesis studios, eco-social design studios, architectural drawing, design development, history and theory, and digital fabrication and dynamic typologies.
Steven earned his Bachelor of Architecture from the Southern California Institute of Architecture (SCI-Arc), followed by a Master of Architecture from The Bartlett School of Architecture (UCL) in London and a Master of Science in Architecture from Columbia University (GSAPP) in New York. He currently serves on the Planning & Development Board of the City of Hollywood and is an Urban Land Institute (ULI) Leadership Institute alumnus.
CHRISTIAN ULRICH
SCI-ARC - M.Architecture / University of Florida - B.Design.Arch
AA26002530 / AR98310
AA26002530 / AR98310
Christian Ulrich is a licensed architect with over 20 years of experience in the construction and design industry, grounded in a hands-on understanding of how buildings are assembled. Having begun his career working directly in the construction trades, he brings a pragmatic, detail-oriented mindset to every project.
Christian earned his Bachelor of Design in Architecture from the University of Florida, followed by a Master of Architecture from the Southern California Institute of Architecture (SCI-Arc). His professional experience spans both architectural design and construction management, with projects primarily located in Florida and New York.
His portfolio includes commercial shell buildings, tenant improvements, mixed-use high-rise developments, multifamily housing, master planning, single-family residences, and custom interior work. He has also contributed to smaller-scale, highly crafted projects, including furniture design, monumental signage, and high-end residential interiors. Christian is a design-builder at heart, with a strong focus on constructability, coordination, and execution.